I concur with Laura's blog

Laura, I completely agree with your thoughts on this matter, and I will add that this module's last assignment is slightly overwhelming (no offense). For future modules, perhaps cohorts could work on a specific case study throughout the program. Another alternative is simply to give five to six choice case studies that can be used in each module as it relates to RPFs, media plans, marketing plans, and so on. It would break up the monotony of the information and just working on say, Jeans Unlimited. Of course, the challenge for me is that I am working on a product that has no familiarity to me. The hair industry is more interesting and familiar. It's quite possible that throughout this program, I may have come up with a better business plan overall for the industry that I am in. Just something to consider.Brenda